ISURA is Canada’s only independent, not-for-profit natural health supplement and food product verification and certification organization. ISURA serves as an analytical competence centre for the analysis of natural health products, raw food and supplement materials at all stages of processing.
We provide comprehensive certification services and analytical laboratory testing, and act as an advocacy platform for Canada’s vibrant natural health supplement and food industries. ISURA certification means more accountability in the natural health industry, better products and informed choices for Canadian consumers.
The natural health and organic product and functional foods industry contributes over $11 billion to the Canadian economy. With this immense role in maintaining the health and well-being of Canadians, the industry recognizes the need for more accountability and innovation in the product, formulations, raw materials and services provided to the public.
We collectively support the public’s health and safety by setting and maintaining best practices for our clients, which ultimately improves the health of Canadian consumers.
- A Pharmacokinetic Study of Different Quercetin Formulations in Healthy Participants: A Diet-Controlled, Crossover, Single- and Multiple-Dose Pilot Study
- 19th Annual Natural Health Products Research Society of Canada Conference – June 2023
- A Pilot Crossover Study of Berberine and its Short-Term Effects on Blood Glucose Levels in Healthy Volunteers
Scientific Advisory Committee
The Scientific Advisory Committee (SAC) provides ISURA with expert scientific advice on the full spectrum of topics relating to testing protocols. Learn more.
SAC member, Dr. Michael Smith, was honoured by the Natural Health Product Research Society of Canada with their prestigious 2017 Neil Towers Award.
Why is ISURA certification important?
ISURA certified product, is a demonstration of your commitment to organic and non-GMO farming. It’s one vital label that captures all your hard-work and values in making your produce the best possible choice for your family, friends and community.
An ISURA certified product gives your company the opportunity to verify your product or raw materials for quality, purity and potency through our state-of-the art testing facilities. Through our comprehensive approach, we are able to assess all stages of handling and processing that will help maximize your profits and increase productivity.
An ISURA certified product gives your store the opportunity to showcase the best in natural health products, raw food and supplements. Through our comprehensive approach and state-of-the-art testing facilities, we are also able to assess how your store can fully contribute to the success of these products and increase your earning potential.
When you see ISURA Verified Clean on a product label, it means that product has undergone a stringent battery of laboratory tests to confirm that its ingredients are:
- Non-GMO compliant,
- Authenticated, and
- Accurately and inclusively labelled
as required by ISURA’s standards.