WELCOME
ISURA is an independent, not-for-profit natural health supplement and food product verification and certification organization. ISURA serves as an analytical competence centre for the analysis of natural health products, raw food and supplement materials at all stages of processing.
We provide comprehensive certification services and analytical laboratory testing, and act as an advocacy platform for the natural health supplement and food industries. ISURA certification means more accountability in the natural health industry, better products and informed choices for consumers.
ISURA’s quality management system is ISO 9001 certified and its laboratory is ISO 17025 accredited for specific laboratory methods.
The dietary supplement industry (including natural health products) contributes over $122 billion to the US economy. With this immense role in maintaining the health and well-being of Americans, the industry recognizes the need for more accountability and innovation in the product, formulations, raw materials and services provided to the public.
We collectively support the public’s health and safety by setting and maintaining best practices for our clients, which ultimately improves the health of consumers.
NHP Updates
Info Updates
- Differences in Metabolite Profiles of Dihydroberberine and Micellar Berberine in Caco-2 Cells and Humans—A Pilot Study
- A Comparison and Safety Evaluation of Micellar versus Standard Vitamin D3 Oral Supplementation in a Randomized, Double-Blind Human Pilot Study
- New ISURA Study: Evaluation of the Metabolite Profile of Fish Oil Omega-3 Fatty Acids (n-3 FAs) in Micellar and Enteric-Coated Forms—A Randomized, Cross-Over Human Study
Scientific Advisory Committee
The Scientific Advisory Committee (SAC) provides ISURA with expert scientific advice on the full spectrum of topics relating to testing protocols. For more on the committee, please click here.
Why is ISURA certification important?
Grower:
ISURA certified product, is a demonstration of your commitment to organic and non-GMO farming. It’s one vital label that captures all your hard-work and values in making your produce the best possible choice for your family, friends and community.
Manufacturer:
An ISURA certified product gives your company the opportunity to verify your product or raw materials for quality, purity and potency through our state-of-the art testing facilities. Through our comprehensive approach, we are able to assess all stages of handling and processing that will help maximize your profits and increase productivity.
Retailer:
An ISURA certified product gives your store the opportunity to showcase the best in natural health products, raw food and supplements. Through our comprehensive approach and state-of-the-art testing facilities, we are also able to assess how your store can fully contribute to the success of these products and increase your earning potential.
Consumer:
When you see the ISURA Seal of Approval 
on a product label, it means that the product has undergone a stringent battery of laboratory tests to confirm that the product’s ingredients are:
- Non-GMO compliant
- Contaminant-free
- Adulterant-free
- Authenticated
- Accurately and inclusively labeled
as required by ISURA’s standards.
Every time you purchase an ISURA certified product, you help strengthen the natural health supplement and food product industry’s commitment to responsible and accountable practices. You cast your vote for premium quality products that support your health, wellbeing and safety.